Comments on: Dear Print: Come Online; They Have Cookies http://dailyviolet.com/2010/03/dear-print-come-online-they-have-cookies/ Smart, Fun, Cool Wed, 17 Mar 2010 09:57:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shannon Renz http://dailyviolet.com/2010/03/dear-print-come-online-they-have-cookies/comment-page-1/#comment-22 Shannon Renz Sat, 06 Mar 2010 16:21:04 +0000 http://dailyviolet.com/?p=102#comment-22 As a marketer with a meager advertising budget and increased accountability for justifying my marketing spends, I rarely place print ads for the reasons you outlined above. I can measure my online ads, target and optimize my content, provide a level of interactivity and easily integrate the ads with my other online initiatives. Not to say I plan on eliminating print advertising from my budget entirely, but there's no way I'd drop my online ads (which prove to be highly effective) for print ads (which is more difficult to measure ROI). As an advertiser, I'm willing to spend money online - so magazines better figure it out quick! BTW, "Magazines say the Internet is fleeting" sounds like an Onion headline! As a marketer with a meager advertising budget and increased accountability for justifying my marketing spends, I rarely place print ads for the reasons you outlined above. I can measure my online ads, target and optimize my content, provide a level of interactivity and easily integrate the ads with my other online initiatives. Not to say I plan on eliminating print advertising from my budget entirely, but there’s no way I’d drop my online ads (which prove to be highly effective) for print ads (which is more difficult to measure ROI). As an advertiser, I’m willing to spend money online – so magazines better figure it out quick!

BTW, “Magazines say the Internet is fleeting” sounds like an Onion headline!

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